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You mix an American heritage with refined Italian style: This is how a great brand was born. A unique, authentic and original mix. A rich heritage and plenty of inspiration with consistent Italian refined quality and style.


Combine the brand with the Rider icon to create a favorite international brand that embraces consumers with confidence and respect. An outdoor inspired, casual and classic brand for real men.


Offering excellent products, made with quality, durable reliability, attention to detail, craftsmanship and modern design.

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