You mix an American heritage with refined Italian style: This is how a great brand was born. A unique, authentic and original mix. A rich heritage and plenty of inspiration with consistent Italian refined quality and style.

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Combine the brand with the Rider icon to create a favorite international brand that embraces consumers with confidence and respect. An outdoor inspired, casual and classic brand for real men.

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Offering excellent products, made with quality, durable reliability, attention to detail, craftsmanship and modern design.